- Get link
- Other Apps
- Get link
- Other Apps
In this section we will examine the fulfillment process in terms of:
- Integrating online orders with back office systems;
- Distribution channels;
- Dispatch;
- Delivery;
- Handling customer returns.
Outsourcing the Fulfillment
As online sales move past the experimental phase, several factors combine to put new pressures on order fulfillment systems. These include:
- An expanded selection of products sold online;
- The need to move a large volume of small parcels;
- Rising customer expectations.
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Retailers find that it’s relatively easy to distribute products in bulk through a wholesale, retailer, or distribution channel as compared to eCommerce distribution. However, difficulties can emerge when a company has many individual products that require distribution to the customer’s home, inventory control, and customer support.
Meeting Customer Expectations
There are a number of things that can be done to ensure that the fulfilment process provides a satisfactory conclusion to the whole purchasing cycle, including:
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